Blog - OMUSUBI

OMUSUBI Shops Won Multiple International Design Awards by Integrating Sustainability and Modern Style

Renowned Creative Director Mr Kashiwa Sato has always been known for coming up with bold, new brand images. In his role as Brand Designer and Creative Director of OMUSUBI, he …

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What is Omusubi? (Part 1)

Japanese rice, fragrant and soft, is the main staple of the Japanese and forms the basis of a wide range of rice dishes. Of these, Omusubi is one of the …

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Party Essential Flavors

For every festive gathering, it’s essential to prepare a variety of delicious flavors to satisfy everyone. Therefore, the OMUSUBI online ordering platform is ready from now on! Special discounts of …

#Tea

A Time for Good tea – While They Last in Spring only!

As the saying goes, “Plan your year in spring”. It is not only the season when students start their new school year and office workers begin new jobs in Japan, …

#History

Rice and the Magic Number 8

The Japanese are fond of assigning days to celebrate all sorts of events and matters, with something for nearly every day of the year. Many of these are food-related. As …

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Joining Hands to Establish the OMUSUBI brand – The Design Philosophy of Kashiwa Sato

Omusubi is a traditional Japanese household food. The past decade (and counting) has seen Hyakunousha introducing Omusubi culture to Hong Kong, making it an integral part of their everyday life …

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What is Omusubi? (Part 2)

While the traditional fillings leave a great aftertaste, innovative cooking methods bring many new spins on flavours. That’s why the Japanese have come up with the popular and tasty grilled …

#Store

A Scene of Japanese-style Shopfronts Using the Noren

Whenever a customer peels away the draping noren (warm curtain) outside a shop, a resounding “Irasshaimase!” (Welcome!) is heard from within the shop. This is a fairly familiar sight and …

#Rice

Japanese Rice Cooking Tips

As the main star and staple in washoku, Japanese rice has always enjoyed an unparalleled spot. Cooking grains into rice gives them a full and sweet taste and a mouthfeel …