Renowned Creative Director Mr Kashiwa Sato has always been known for coming up with bold, new brand images. In his role as Brand Designer and Creative Director of OMUSUBI, he …
The wait is over – the OMUSUBI app is here! Register as a member now and receive a $50 welcome offer. From now on, earn a stamp for every purchase …
As the saying goes, “Plan your year in spring”. It is not only the season when students start their new school year and office workers begin new jobs in Japan, …
The Japanese are fond of assigning days to celebrate all sorts of events and matters, with something for nearly every day of the year. Many of these are food-related. As …
Omusubi is a traditional Japanese household food. The past decade (and counting) has seen Hyakunousha introducing Omusubi culture to Hong Kong, making it an integral part of their everyday life …
While the traditional fillings leave a great aftertaste, innovative cooking methods bring many new spins on flavours. That’s why the Japanese have come up with the popular and tasty grilled …
Japanese rice, fragrant and soft, is the main staple of the Japanese and forms the basis of a wide range of rice dishes. Of these, Omusubi is one of the …
Whenever a customer peels away the draping noren (warm curtain) outside a shop, a resounding “Irasshaimase!” (Welcome!) is heard from within the shop. This is a fairly familiar sight and …
As the main star and staple in washoku, Japanese rice has always enjoyed an unparalleled spot. Cooking grains into rice gives them a full and sweet taste and a mouthfeel …